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A Long-Term Partnership Driving Innovation in UX Research
Technology, UX Research
A Long-Term Partnership Driving Innovation in UX Research
Technology, UX Research
Software Development
Technology Consulting
Support and Maintenance
Playbook UX is an all-in-one platform for user experience (UX) research that optimizes the entire user research cycle, from recruitment to analysis and insight generation. The solution brings together multiple research methods, such as usability testing, moderated interviews, card sorting, and surveys, in addition to advanced analytics features including AI, session recordings, automatic transcriptions, and sentiment maps. Its key differentiator lies in reducing the operational effort of research and accelerating product, design, and marketing decisions based on real user data.
Axoma has worked with Playbook UX since its inception. In 2019, even before the startup's official launch, Axoma supported the development of the MVP that marked the platform's first step. Since then, the partnership has strengthened on a journey of continuous innovation. Along the way, Axoma has contributed with strategic IT consulting and by addressing new development demands with ongoing support, helping Playbook UX to quickly overcome new technological challenges, maintain technical excellence, and sustain its growth in the competitive global UX research market.
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